13 Things They Don't Tell You About Traceability in Food and Agribusiness

Traceability attracts a lot of kumbaya singing. For a change, shall we talk about Traceability as a weapon of strategic offense?

When Jeff Bezos was working in a hedge fund, back in the 1990s, he came across a report which had an orgasmic statistic: Internet was growing by 2300% per year He quit his job to start Amazon bookstore, and the rest, as the overused cliché goes, is history.

If you are one of those types who gets spurred to action by orgasmic statistics, (I am not), here is a likely candidate: As per Data Bridge Market Research, “Global food traceability market is expected to rise to an estimated value of USD 24.49 billion by 2026, registering a substantial CAGR of 9.30% during the forecast period of 2019-2026”.

Maybe it is an insider’s bias.

It grates me when I hear people sing feel-good kumbayas about Traceability: Large food brands joining hands with farmers and suppliers to rebuild trust and transparency, thereby empowering farmers’ lives.

Having been part of the team which implemented agri-input traceability systems at scale for world’s leading agri-input players (we are talking of India’s leadin…