6. Unbound Agriculture

How to make sense of Amazon Retail's Kisan (Farmer) Store and Agronomy Services Launch in 10 Tweets?

01/ I’ve been talking about Amazonisation of Agri Input Supply Chain since 2018.

In June 2018, when I was an agritech product manager building channel loyalty apps for agri-input firms and their channel partners, I spelled 3 Things Agri-Input Retailers Want from #AgTech) 1) Contextual loyalty programs 2) Product Promotion Intelligence 3) Amazon prime-equivalent subscription programs for Agri-Input Retailers which can provide demand intel to agri-input firms

In Oct 2018, when I wrote, Two Brief Lessons for Agri-Input Retailing from Amazon, I sketched the Amazonian flywheel for Agri-Inputs

In 2019, when I wrote A Tale of Two Algorithms in Agri-Input Retail, I wrote about the Indian agritech startups which are playing by a) Walmart Algorithm b) Amazon Algorithm