Agribusiness Matters

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'Agribusiness Matters' Open Hall Announcement
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'Agribusiness Matters' Open Hall Announcement

Plus! Ask-Me-Anything Session on Indian Agri-Fintech Scene and Jai Kisan Analysis

Venky Ramachandran
Jul 19, 2021
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Dear Friends,

When I cobbled “Agribusiness Matters” as a headline of this newsletter way back in 2017 when I had joined an agritech startup as a product manager, I had no freakin clue how lucky I was.

As an “outsider” who was wet behind the ears in the domain of agriculture, I decided to write for selfish reasons: I wanted to make sure that what I was discovering through my software experiments, client interactions, field visits, mentoring conversations were real.

Didn’t humans invent writing as a tool to narrow down their knowledge, while they were busy expanding their ignorance elsewhere?

I lapped up the headline, “Agribusiness Matters” because it created a nice twin effect of stating the obvious (or so I thought) and setting expectations about what was in store. It took me several years to realize how serendipitous the title was when I discovered that the development discourse since the eighties had long been underplaying the role of agriculture in economic development.

Today, as I l…

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