Introducing Unmagic Quadrant on Digital Agronomy

Why Unmagic? Because I cannot promise good things to those who find themselves in the quadrant.

I've never considered myself a quadrantologist.

Although I've had my share of good and bad consulting karma, I've faithfully followed the gonzo style of deep immersion and hated the idea of chopping reality into neat and legible 4 x 4 quadrants.

Until now.

I want to build a quadrant here, because, when we are facing a late-to-digitalize domain like agritech with its share of high contextual ambiguity and fuzziness, it helps to lay down the broad map of the land with neat phenomenological clusters that would be of help to anyone who feels lost in the #agritech woods.

But why call it unmagic quadrant?

I can't help but have some fun at Gartner's expense, especially when I am drawing a quadrant after being the bête noire for critiquing Gartner's business model. Leaving aside my bias, if you think about it, it's obvious.

Magic Quadrant is rightfully called so for a reason.

When technology vendors want to stand out as "cool vendors" in a crowded market place, they are desperate to do anything to g…