Rethinking Defaults of Agribusiness in the wake of the Pandemic- Part 01

A Two-Part Investigation on the two fundamental design patterns which are shaping the past and future of the business of agriculture

Every time a pandemic occurs, as historians and wise men living on the Internet have observed, we humans are forced to think about defaults.

Defaults, if you've cared to notice, are two kinds.

Image Credits: Breaking Smart Newsletter

There is a default mode in which we humans like to operate in the world and there is an even subtler default mode in which the systems we have built have been designed.

Of course, systems have largely one default mode and plenty of edge cases. But, for the most part, it is the default mode which dictates how things must work.

And then, as you know, shit happens.

You can rationalise it however you want. "New normal". "Post-Pandemic World". It doesn't matter.