Welcome to Agribusiness Matters

Straight talk on Digital Agriculture, Agritech and Agribusiness Matters. Because let's face it. Agribusiness matters.

This is a weekly newsletter for those who want to have straight talk on Agtech, Digital Agriculture and Agribusiness Matters. If you’re thinking of subscribing, you probably want to know who I am, and what you should, and should not, expect from this newsletter.

Who I am

My name is Venky Ramachandran, and chances are you’re probably here because you already know who I am, in which case scroll on. If you don’t know who I am, check out my LinkedIn profile, and sample some of my agribusiness writing first.

What this is

This newsletter is for those who want unbiased, unvarnished perspectives that matter in the world of agribusiness. I am neither a polyannish enthusiast of technology nor a Luddite who wants agriculture to go back to the medieval ages. I strive to find the middle road and discover appropriate technologies that can solve some of the fundamental problems in a wicked domain like agriculture.

In the meantime, tell your friends!